{"product_id":"24-brand-mantras-finding-a-place-in-the-minds-and-hearts-of-consumers","title":"24 Brand Mantras: Finding a Place in the Minds and Hearts of Consumers","description":"\u003cp\u003eThis Concise And PracticeBased Book Is Aimed At Helping Marketeers Develop Winning Brand Strategies. It Presents 24 ActionOriented Mantras Which Can Help Launch, Build And Rejuvenate Successful Brands.24 Brand Mantras: Finding A Place In The Minds And Hearts Of Consumers Is An Excellent Guide For Building Brands With A ConsumerFocus Approach. The Updated Version Of The Book Covers All The Important Elements Of Marketing Including Segmentation, Advertising, Promotion, Sales, Distribution, Product Portfolio Design, Pricing And Customer Service. WellIllustrated With Examples Of Latest Brands, The Book Is A Must Read For Brand Managers, Entrepreneurs, Marketing Managers, Advertising Professionals And Management Students.\u003c\/p\u003e","brand":"Atlantic Publishers and Distributors","offers":[{"title":"Default Title","offer_id":45904609738950,"sku":"DADAX8126937017","price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/9389\/1014\/files\/71GeZJcVl9L.jpg?v=1780389341","url":"https:\/\/ergodemedia.com\/products\/24-brand-mantras-finding-a-place-in-the-minds-and-hearts-of-consumers","provider":"Ergodemedia","version":"1.0","type":"link"}