{"product_id":"50-business-classics-your-shortcut-to-the-most-important-ideas-on-innovation-management-and-strategy","title":"50 Business Classics: Your shortcut to the most important ideas on innovation, management and strategy","description":"\u003cp\u003eWhat do great enterprises have in common? What sort of person leads them? Where do the best new ideas come from?A single idea can help you find the next big thing, but it takes time to filter through hundreds of business books to find inspiration.With insightful commentaries on over a century of landmark writings, 50 Business Classics presents the great entrepreneur stories, the best management thinking and the proven ideas on strategy, innovation and marketing  illuminated and clarified as never before, in one volume.50 Business Classics presents the key ideas from classic texts such as My Years with General Motors and Michael Gerbers The EMyth Revisited to contemporary business lessons from the rise of tech giants like Google, Apple and Amazon. It contains revealing biographies of luminaries like Steve Jobs and Warren Buffett, as well as lesserknown stories including creation of publishing giant Penguin and Chinese behemoth Alibaba.Here youll find the texts and ideas that matter in: Entrepreneurship Leadership Management Strategy Business history Personal development Technology and innovationSummarizing the smartest thinking for todays professional success, 50 Business Classics provides inspiration and insights for entrepreneurs, executives and students of business and management alike.\u003c\/p\u003e","brand":"Nicholas Brealey Publishing","offers":[{"title":"Default Title","offer_id":45900249071814,"sku":"DADAX1857886755","price":38.62,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/9389\/1014\/files\/71VIvNc080L.jpg?v=1780310903","url":"https:\/\/ergodemedia.com\/products\/50-business-classics-your-shortcut-to-the-most-important-ideas-on-innovation-management-and-strategy","provider":"Ergodemedia","version":"1.0","type":"link"}