{"product_id":"b2b-brand-management","title":"B2B Brand Management","description":"\u003cp\u003eThis is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. It offers strategies for a successful development of branding concepts for business markets and explains the benefits and the value a business, product or service provides to industrial customers. As industrial companies are turning to branding this book provides the best practices and handson advice for B2B brand management.\u003c\/p\u003e","brand":"Springer","offers":[{"title":"Default Title","offer_id":45899944329414,"sku":"DADAX3540253602","price":66.19,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/9389\/1014\/files\/61G7Gaf-ZaL.jpg?v=1780304699","url":"https:\/\/ergodemedia.com\/products\/b2b-brand-management","provider":"Ergodemedia","version":"1.0","type":"link"}