{"product_id":"b2b-marketing-text-and-cases-5th-edition","title":"B2B Marketing: Text and Cases | 5th Edition","description":"\u003cp\u003eAlready A Popular And Well Accepted Text In The Market For The Subject, This Edition Of Bob Marketing Carries On The Legacy This Text Has Created. The Book Is Comprehensive, Well Updated And Covers The Entire Gamut Of Bob Marketing By Exploring The Area Through Text And Cases. Written With OutcomeBased Learning Approach, It Offers Exhaustive Pedagogy And Covers Latest Technological Advancements As Well As Recent Trends In The Market. Salient Features: 1) New Chapters On Managing Services For Business Markets, And TechnologyEnabled B2B Marketing 2) New Sections On Marketing Relations VisVis Relationship Marketing, 3Ps Of Branding, Marketing Of Bob Solutions, FlyWheel Marketing, Fighter Brands, Green Logistics Etc. 3) New 13 Latest Cases, Making A Total Of 58 4) Exhaustive And Updated Pedagogy 5) Rich Pool Of Instructor Resources.\u003c\/p\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":45909321646278,"sku":"DADAX9390185599","price":7.86,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/9389\/1014\/files\/81qfUReHmjS.jpg?v=1780470085","url":"https:\/\/ergodemedia.com\/products\/b2b-marketing-text-and-cases-5th-edition","provider":"Ergodemedia","version":"1.0","type":"link"}