{"product_id":"behavioral-neurofinance-foundations-for-modern-financial-strategy","title":"Behavioral \u0026 Neurofinance: Foundations for Modern Financial Strategy","description":"\u003cp\u003eThis book maps the frontier where behavioural finance meets neurofinance to explain why real-world financial decisions often diverge from classical rationality-and how leaders can design better strategies in response. Drawing on insights from cognitive psychology, decision neuroscience, and market microstructure, the authors translate biases (loss aversion, overconfidence, herding), heuristics, and affect into measurable drivers of pricing anomalies, portfolio errors, and corporate misallocation. They then connect these drivers to practical interventions: decision architectures, incentive redesign, debiasing checklists, and algorithmic controls that improve investment, risk, and governance outcomes. A distinguishing thread is the integration of neuro-evidence (attention, reward, and threat circuitry measured via lab and field studies) with modern data analytics and AI, showing how machine learning can both amplify and mitigate human bias. With applications spanning retail investing, treasury and risk, ESG\/impact, fintech and digital inclusion, and emerging-market contexts, the book provides academically grounded, implementation-ready playbooks for researchers, policymakers, and practitioners. The result is a rigorous, accessible guide to building behaviour-aware, ethically resilient financial systems in an algorithmic age.\u003c\/p\u003e","brand":"SPI Publications","offers":[{"title":"Default Title","offer_id":45871420571846,"sku":"DADAX8199117249","price":5.82,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/9389\/1014\/files\/71lDhEVkzvL.jpg?v=1779475767","url":"https:\/\/ergodemedia.com\/products\/behavioral-neurofinance-foundations-for-modern-financial-strategy","provider":"Ergodemedia","version":"1.0","type":"link"}