{"product_id":"behavioural-economics-psychology-neuroscience-and-the-human-side-of-economics-hot-science","title":"Behavioural Economics: Psychology, neuroscience, and the human side of economics (Hot Science)","description":"\u003cp\u003eThe controversial science that claims to have revolutionised economics.For centuries, economics was dominated by the idea that we are rational individuals who optimise our own utility. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We dont really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational we are prone to cognitive biases with complex effects on decisionmaking, such as forgetting to prepare for retirement.David Orrell explores the findings from psychology and neuroscience that are shaking up economics  and that are being exploited by policymakers and marketers alike, to shape everything from how we shop for food, to how we tackle societal happiness or climate change. Finally, he asks: is behavioural economics a scientific revolution, or just a scientific form of marketing?\u003c\/p\u003e","brand":"Icon Books","offers":[{"title":"Default Title","offer_id":45901684408518,"sku":"DADAX178578644X","price":33.94,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/9389\/1014\/files\/61PV5NCnuXL.jpg?v=1780327740","url":"https:\/\/ergodemedia.com\/products\/behavioural-economics-psychology-neuroscience-and-the-human-side-of-economics-hot-science","provider":"Ergodemedia","version":"1.0","type":"link"}