{"product_id":"being-you-a-new-science-of-consciousness-the-sunday-times-bestseller","title":"Being You: A New Science of Consciousness (The Sunday Times Bestseller)","description":"\u003cp\u003eA BOOK OF THE YEARGUARDIAN , THE ECONOMIST , NEW STATESMAN , FINANCIAL TIMES , BLOOMBERGAnil Seths radical new theory of consciousness challenges our understanding of perception and reality, doing for brain science what Dawkins did for evolutionary biology.A brilliant beast of a book. DAVID BYRNEHugely important. JIM ALKHALILIMasterly . . . An exhilarating book: a vastranging, phenomenal achievement that will undoubtedly become a seminal text.GAIA VINCE, GUARDIANBeing You is not as simple as it sounds. Somehow, within each of our brains, billions of neurons work to create our conscious experience. How does this happen? Why do we experience life in the first person? After over twenty years researching the brain, worldrenowned neuroscientist Anil Seth puts forward a radical new theory of consciousness and self. His unique theory of what it means to be you challenges our understanding of perception and reality and it turns what you thought you knew about yourself on its head.Seth thinks clearly and sharply on one of the hardest problems of science and philosophy, cutting through weeds with a scientists mind and a storytellers skill.ADAM RUTHERFORDA pageturner and a mindblower . . . Beautifully written, crystal clear, deeply insightful.DAVID EAGLEMANIf you read one book about conciousness, it must be Seths.JULIAN BAGGINI, WALL STREET JOURNALAmazing. RUSSELL BRANDGripping. ALEX GARLANDI loved it. MICHAEL COCKFascinating. FINANCIAL TIMESAweinspring. NEW STATESMANBrilliant. CLAIRE TOMALIN, NEW YORK TIMES\u003c\/p\u003e","brand":"Faber \u0026 Faber","offers":[{"title":"Default Title","offer_id":45901610713286,"sku":"DADAX0571337724","price":36.3,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/9389\/1014\/files\/81p6gj1eydL.jpg?v=1780325631","url":"https:\/\/ergodemedia.com\/products\/being-you-a-new-science-of-consciousness-the-sunday-times-bestseller","provider":"Ergodemedia","version":"1.0","type":"link"}