{"product_id":"brand-equity-an-indian-perspective","title":"Brand Equity: An Indian Perspective","description":"\u003cp\u003ePreface Acknowledgements Part 1: Introducing Brand Equity 1. Brand Equity Basics Part 2: Various Components of Brand Equity 2. Brand Awareness 3. Brand Loyalty 4. Brand Association 5. Brand Image 6. Perceived Quality 7. Other Proprietary Assets Part 3: Measuring Brand Equity 8. Measurement of Brand Equity 9. Brand Audit 10. Green Brand Equity 11. Enhancing Brand Equity with Green Supply Chain Initiatives Part 4: Enhancing Brand Equity 12. Enhancing Brand Equity through CSR Activities Case Study 1 Surf-Riding on Strong Brand Equity Case Study 2 Kan Khajura Tesan Campaign Case Study 3 Big Bazaar Customer Loyalty Program Case Study 4 Vodafone Zoo Zoos-Spreading Awareness Case Study 5 Tata Motors-Towards Quality Excellence Index.\u003c\/p\u003e","brand":"Prentice Hall","offers":[{"title":"Default Title","offer_id":45870179614918,"sku":"DADAX8120351762","price":4.65,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/9389\/1014\/files\/71pXkG_HQuL.jpg?v=1779440844","url":"https:\/\/ergodemedia.com\/products\/brand-equity-an-indian-perspective","provider":"Ergodemedia","version":"1.0","type":"link"}