{"product_id":"business-marketing-management-b2b-international-edition","title":"Business Marketing Management: B2B, International Edition","description":"\u003cp\u003eReflecting The Latest Trends And Issues, MarketLeading Business Marketing Management: B2B, 11E, International Edition Delivers Comprehensive, CuttingEdge Coverage That Equips Readers With A Solid Understanding Of TodayS FastPaced B2B Market. Highlighting The SimilaritiesAnd Emphasizing The DifferencesBetween Consumer Goods And B2B Marketing, This Proven Text Focuses On Market Analysis, Organizational Buying Behavior, Relationship Management, And The Ensuing Adjustments Required In The Marketing Strategy Elements Used To Reach Organizational Customers. Its Managerial Approach Ties Chapter Concepts Directly To RealWorld Decision Making. The New Edition Also Includes Additional Emphasis On Automated B2B Practices And The Impact Of The Internet.\u003c\/p\u003e","brand":"South-Western","offers":[{"title":"Default Title","offer_id":45917929111750,"sku":"DADAX1133189571","price":44.24,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/9389\/1014\/files\/71BzQktzxSL.jpg?v=1780647817","url":"https:\/\/ergodemedia.com\/products\/business-marketing-management-b2b-international-edition","provider":"Ergodemedia","version":"1.0","type":"link"}