{"product_id":"contemporary-indian-cases-in-marketing","title":"Contemporary Indian Cases in Marketing","description":"\u003cp\u003eThe Book Is Meant As A Fresh Breath Of Air Reflecting The Unchaining Of Indian Economy Post1990S, Globalization Of Culture, Competition Posed By Foreign Companies And Brands, Choking Up Of Distribution Channels, And Aggressive Marketing Strategies Of Extremely Customer Focused And MarketResearch Savvy New Entrants. Background Notes: What And Why Of Case Method Of Teaching  The Finance Of Marketing  A Prelude To Marketing Conceptual Framework(Cf), One Case  Marketing Environment Cf, One Case  Consumer Behavior, Cf, Two Cases  Segmentation, Targeting And Positioning Cf, One Case  Marketing Research Cf, One Case  Product Cf, Two Cases  Brand Management Cf, Two Cases  Sales Management Cf, Two Cases  Distribution Cf, Three Cases  Market Strategy Cf, Two Cases  Price Cf, Two Cases  Promotion Cf, Two Cases  Services Marketing Cf, One Case  International Marketing Cf, Two Cases  Advertising \u0026amp; Communication Cf, Two Cases  B2B Marketing Cf, One Case  Internet Marketing Cf, One Case  Supply Chain Management Cf, One Case  Rural Marketing Cf, One Case  Retailing Cf, One Case\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":45904846651590,"sku":"DADAX8177226959","price":4.97,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/9389\/1014\/files\/61SUmPhMYiL.jpg?v=1780396108","url":"https:\/\/ergodemedia.com\/products\/contemporary-indian-cases-in-marketing","provider":"Ergodemedia","version":"1.0","type":"link"}