{"product_id":"content-rules-how-to-create-killer-blogs-podcasts-videos-ebooks-webinars-and-more-that-engage-customers-and-ignite-your-b","title":"Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your B","description":"\u003cp\u003eContent Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (And More) That Engage Customers and Ignite Your Business, by Ann Handley and C C Chapman is a guide to help readers create websites, blogs, ebooks or any other forms of web content in an engaging fashion. There are numerous social networking websites that provide a platform to people to voice themselves. Creating a hunger to read ones content is a blend of innate skill and implanted techniques gained through training and the latter part is taken care of in this book.Cultivating interest in the readers to visit a page, blog or business - website largely depends on the kind of content written. The book revolves around the technique of catching the eyes of the readers and mildly compelling them to agree and believe in what the writer mentioned. The content has been designed in a lucid fashion and several case studies have been included at regular intervals to help in connecting theory with the real - time application of the skills and techniques.This revised and updated version of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (And More) That Engage Customers and Ignite Your Business was published by John Wiley and Sons in 2012 and is available in paperback.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":45886711201990,"sku":"DADAX1118232607","price":14.16,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/9389\/1014\/files\/612_o49nMUL.jpg?v=1779907702","url":"https:\/\/ergodemedia.com\/products\/content-rules-how-to-create-killer-blogs-podcasts-videos-ebooks-webinars-and-more-that-engage-customers-and-ignite-your-b","provider":"Ergodemedia","version":"1.0","type":"link"}