{"product_id":"customer-winback-how-to-recapture-lost-customersand-keep-them-loyal","title":"Customer Winback: How to Recapture Lost CustomersAnd Keep Them Loyal","description":"\u003cp\u003eMost firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with stepbystep solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business is small or large, product or servicebased, retail or wholesale, this book offers proven strategies for recognizing which lost customers have the highest winback value and implementing a surefire plan to recover them. It includes the techniques of hundreds of innovative companies who are already working to recapture lost customers and keep them loyal. In todays hypercompetitive marketplace, no customer retention program can be entirely foolproof, but with this guide gives you todays best methods for winning back those customers you simply cant afford to let go.\u003c\/p\u003e","brand":"Jossey-Bass","offers":[{"title":"Default Title","offer_id":45901003751622,"sku":"DADAX0787946672","price":25.92,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/9389\/1014\/files\/61Zz5-FPVKL.jpg?v=1780320952","url":"https:\/\/ergodemedia.com\/products\/customer-winback-how-to-recapture-lost-customersand-keep-them-loyal","provider":"Ergodemedia","version":"1.0","type":"link"}