{"product_id":"decoding-luxe","title":"Decoding Luxe","description":"\u003cp\u003eDecoding Luxe explores various facets of luxury brands, taking a strategic, behavioural, historical, experiential, demographical, psychological, dynamic, mechanical and philosophical look at what constitutes luxe or dazzle.This book is a bible for all stakeholders of luxury brands owner, custodian, retailer, connoisseur as well as student helping them understand and formulate, with a historical perspective, an effective strategy for conceiving, positioning, placing, promoting and pricing these luxury products. It is all about finding the magic potion for a brands success with luxe in India, who always look for value-for-money or value for label.\u003c\/p\u003e","brand":"Srishti Publishers","offers":[{"title":"Default Title","offer_id":45866878730438,"sku":"DADAX9382665986","price":3.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/9389\/1014\/files\/61KKs27ZOqL.jpg?v=1779364022","url":"https:\/\/ergodemedia.com\/products\/decoding-luxe","provider":"Ergodemedia","version":"1.0","type":"link"}