{"product_id":"designing-the-future","title":"DESIGNING THE FUTURE","description":"\u003cp\u003eTodayS Elite Companies Know That The True Source Of Competitive Advantage Is Superior Products And Services. These Companies Also Recognize That The Actions Taken During Product Development Will Continue To Impact Their Organization For Years To Come. Designing The Future Provides A Powerful New Framework For Improving Your Development Capability Illustrated By Examples Drawn From Industry Leading Organizations In Aerospace, Energy, Automotive, Healthcare, Consumer Goods, And More.  In These Pages, Lean Product Development Expert James Morgan Teams Up With WorldRenowned Lean Guru Jeffrey K. Liker To Walk You StepByStep Through Their Lean Product And Process Development Framework. YouLl Learn How To Design A Dynamic, PeopleFocused, Continually Improving System That Transforms Your Business By Consistently Delivering TopQuality Products And Services Your Customers Will Value. YouLl Learn How To:  Determine And Deliver What Your Customers Value Most  Create Flow And Transparency In The Development Process  Build HighPerformance Teams  Develop Chief Architects With Complete Product And Business Responsibility  Capture Knowledge To Drive Continuous Improvement  Develop New Value In Your Products And Services Designing The Future Also Reveals The Details Behind ToyotaS Sustained Product And Process Development Excellence And How Ford Managed The Greatest ProductLed Business Transformation In Recent History Under Ceo Alan Mulally.\u003c\/p\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":45905246093510,"sku":"DADAX9353166233","price":11.56,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/9389\/1014\/files\/715pYCZh57L.jpg?v=1780406552","url":"https:\/\/ergodemedia.com\/products\/designing-the-future","provider":"Ergodemedia","version":"1.0","type":"link"}