{"product_id":"digital-marketing-tools-techniques-and-trends","title":"Digital Marketing: Tools, Techniques, and Trends","description":"\u003cp\u003eIn an era shaped by data, disruption, and digital acceleration, Digital Marketing: Tools, Techniques, and Trends is your trusted guide to navigating and mastering the dynamic world of digital marketing. Written by experienced educators with extensive training and consulting experience, this book strikes a powerful balance between foundational theory and practical application. From SEO, social media, influencer, and email marketing to AI-powered campaigns, marketing automation, Google Analytics 4, and digital laws and compliance, it covers everything a modern marketer needs to thrive. The book brings concepts to life through strategic frameworks, real-world cases, hands-on assignments, platform-specific tips, and detailed analytics walkthroughs, accompanied by online learning resources for classroom and self-paced learning. Whether youre a student or professional, it offers a clear path through the platforms, tools, and metrics that define marketing today-more than a textbook, its a companion that helps you think critically, act strategically, and lead confidently in the digital age.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":45879386865862,"sku":"DADAX9370607382","price":12.16,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/9389\/1014\/files\/81YaZNIHBfL.jpg?v=1779706103","url":"https:\/\/ergodemedia.com\/products\/digital-marketing-tools-techniques-and-trends","provider":"Ergodemedia","version":"1.0","type":"link"}