{"product_id":"field-guide-to-supergraphics-graphics-in-the-urban-environment","title":"Field Guide to Supergraphics: Graphics in the Urban Environment","description":"\u003cp\u003eThe Definition Of A Supergraphic Has Changed Over The Last Twenty Years. Once, Only A Large Decorative Design On A Wall Or Building Was A Supergraphic. Today It Encompasses Architectural Delineation Way Finding And Identifying Signage, Illustrative Murals, And Branding Elements. A Supergraphic Can Take The Form Of An Enormous Logo On The Side Of A Building, A Wall Of MultiColored Squares, Or An Oversized Restroom Symbol. Digital Technology Now Allows For Interaction And ScreenBased Media On A Large Scale. The Audience Can Now Truly Communicate With An Architectural Space In A Unique And Personal Manner. \/Br\u0026gt;The Difference Between A Large Overwrought Design On The Wall And A Successful Supergraphic Is Typically Based On Two Points: A Strong Concept, And Interaction With The Architecture, Light And Space. Many People Can Paint Stripes On A Wall. But A Designer Can Use The Entire Volume, Sense Place, Context And Changing Environment To Create A Story With Words, Colour And Shapes. This Book Includes Examples Of The Best Super Graphics Internationally. These Are Evidence Of The Sense Of Delight When A Beautifully Crafted Graphic Solution And Smart Concept Are Married To Remarkable Architecture.\u003c\/p\u003e","brand":"THAMES \u0026 HUDSON LTD","offers":[{"title":"Default Title","offer_id":45915705901254,"sku":"DADAX0500021341","price":23.86,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/9389\/1014\/files\/61yhHL-yqOL.jpg?v=1780584770","url":"https:\/\/ergodemedia.com\/products\/field-guide-to-supergraphics-graphics-in-the-urban-environment","provider":"Ergodemedia","version":"1.0","type":"link"}