{"product_id":"focus-the-future-of-your-company-depends-on-it","title":"Focus: The Future of Your Company Depends on It","description":"\u003cp\u003eWhats the secret to a companys continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that longlasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.Using realworld examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any companys evolution that will increase market share and shareholder value while ensuring future success.\u003c\/p\u003e","brand":"Business","offers":[{"title":"Default Title","offer_id":45899865030854,"sku":"DADAX0060799900","price":20.06,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/9389\/1014\/files\/610qNl0JpqL.jpg?v=1780303636","url":"https:\/\/ergodemedia.com\/products\/focus-the-future-of-your-company-depends-on-it","provider":"Ergodemedia","version":"1.0","type":"link"}