{"product_id":"from-ideas-to-iconic-brands","title":"From Ideas to Iconic Brands","description":"Inspiring stories of 101 amazing brands that changed the world \u003cbr\u003e\u003cbr\u003e Apple \u003cbr\u003e Coca-Cola \u003cbr\u003e Nike \u003cbr\u003e Starbucks \u003cbr\u003e Disney \u003cbr\u003e KFC \u003cbr\u003e Hallmark \u003cbr\u003e Mercedes \u003cbr\u003e Revlon \u003cbr\u003e Tupperware \u003cbr\u003e Banana Republic and many more\u003cbr\u003e\u003cbr\u003eInspiring stories to help you build a bigger, better, stronger brand\u003cbr\u003e\u003cbr\u003eA cross between a business book and a storybook, From Ideas to Iconic Brands is a collection of 101 accessible, enjoyable and revealing tales behind the creation of some of the worlds greatest brands, including Mercedes, Apple, Disney, KFC, WWF, Guinness World Records and Coca-Cola. \u003cbr\u003e\u003cbr\u003eThe stories are arranged into sections covering brand origins, brand naming and identity, marketing strategy, communication, innovation, repositioning and renovation, with a moral at the end of every story. For each story, the author has drawn a marketing principle that can be applied to many brand and marketing challenges businesses face today. \u003cbr\u003e\u003cbr\u003ePacked with compelling anecdotes illustrating how to gain increased visibility, cultivate a loyal following and establish a reputation of being the best in the market, this book provides the reader with a fully-equipped toolbox for building a winning brand!","brand":"Jaico","offers":[{"title":"Default Title","offer_id":45872630399174,"sku":"DADAX9386867893","price":6.11,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/9389\/1014\/files\/614_IKmi5yL.jpg?v=1779520629","url":"https:\/\/ergodemedia.com\/products\/from-ideas-to-iconic-brands","provider":"Ergodemedia","version":"1.0","type":"link"}