{"product_id":"green-marketing","title":"Green Marketing","description":"\u003cp\u003eThe book presents the fundamentals of Green Marketing in a simple, lucid and easily understandable style. The monograph emphasizes friendly innovations in the field of business. The paradigm shift in the consumption pattern has stressed the business world to understand the new era of marketing. The monograph explains the various aspects of green marketing and its implications for sustainable development \u0026amp; growth. It provides comprehensive coverage to a widely spread, growing stream in the field of commerce and management. The book is an attempt to explain the realm of Green marketing in various aspects of consumers life and manufacturers business activities. A significant feature of the monograph is that it gives extensive coverage to the various aspects of Green Marketing. It is also generously drizzled with relevant examples, practical illustrations through case studies to convey the information in an uncomplicated manner. The monograph is especially meant for the students, industry experts and academicians involved in the field of commerce, economics and management.researchers,\u003c\/p\u003e","brand":"Zorba Books","offers":[{"title":"Default Title","offer_id":45870659862726,"sku":"DADAX9390640733","price":5.18,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/9389\/1014\/files\/71kv2emFPKL.jpg?v=1779458302","url":"https:\/\/ergodemedia.com\/products\/green-marketing","provider":"Ergodemedia","version":"1.0","type":"link"}