{"product_id":"gullybaba-ignou-cbcs-mba-new-3rd-sem-mmpm01-consumer-behaviour-in-english","title":"Gullybaba IGNOU CBCS MBA (New) 3rd Sem MMPM01 Consumer Behaviour in English","description":"\u003cp\u003eMba (New) Marketing Management Ignou Students, Pay Attention! Mmpm01 Ignou Help And Exam Study Guide Book Titled Consumer Behaviour. Based On Ignou Syllabus And Written By Expert Panel Of Gullybaba Publications Made Especially For Upcoming Ignou Term End Exams. These Books Are A GroundBreaking New AllInclusive Study And Exam Guide That Includes A Help Book, TestTaking Notes, Previous Year Solved Question Papers (With Answers), Guess And Sample Papers. WeVe Also Included Reference Material So You Can Learn More About The Topics Studied In This Subject Or While Reviewing For An Upcoming Examination(S). The 20+ Years Experience Of Helping Ignou Students In Exams, Allows Us To Organize Your Syllabus Into Categories Based On How Likely They Appear Within Exams Along With High Probability Percentage Questions With Answers  Solutions To Ensure Zero Failure. Buy The Latest Edition Today. Mmpm01 Consumer Behaviour Topics Covered Block 1  Consumer BehaviourIssues And Concepts Consumer Behaviour Nature, Scope, Models And Applications Consumer Behaviour And LifeStyle Marketing Organisational Buying Behaviour Block 2  Individual Influences On Buying Behaviour Perceptions Learning And Memory Attitude And Attitude Change Personality And SelfConcept Consumer Motivation And Involvement Block 3  Group Influences On Consumer Behaviour Reference Group Influence And Group Dynamics Family Buying Influences, Family Life Cycle And Buying Roles Culture And SubCulture Influences Block 4  The Buying Process Problem Recognition And Information Search Behaviour Information Processing Alternative Evaluation Purchase Process And Post Purchase Behaviour Total Question Papers  Total4, Solved2, Unsolved2 Sample PaperI Sample PaperIi Guess PaperI Guess PaperIi\u003c\/p\u003e","brand":"GULLYBABA PUBLISHING HOUSE PVT LTD","offers":[{"title":"Default Title","offer_id":45905341022406,"sku":"DADAX9355542615","price":4.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/9389\/1014\/files\/512tEG0tqNL.jpg?v=1780408565","url":"https:\/\/ergodemedia.com\/products\/gullybaba-ignou-cbcs-mba-new-3rd-sem-mmpm01-consumer-behaviour-in-english","provider":"Ergodemedia","version":"1.0","type":"link"}