{"product_id":"handbook-of-relationship-marketing","title":"Handbook of Relationship Marketing","description":"\u003cp\u003eAs Businesses Increasingly Stress The Importance Of Cooperation And Collaboration With Suppliers And Customers, Relationship Marketing Is Emerging As The Core Of All Marketing Activity. Editors Jagdish N Sheth And Atul Parvatiyar Have Assembled An Authoritative Cast Of Chapter Contributors And Crafted A Volume That Will Become The Seminal, Founding Work In This Growing Field. Their Approach Is Eclectic, Including A Broad Coverage Of Topics, Diverse Theoretical And Conceptual Paradigms, And Global Viewpoints.\u003c\/p\u003e","brand":"SAGE Publications Pvt. Ltd","offers":[{"title":"Default Title","offer_id":45904866279622,"sku":"DADAX8178291045","price":20.77,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/9389\/1014\/files\/81ogRhkjPzL.jpg?v=1780396635","url":"https:\/\/ergodemedia.com\/products\/handbook-of-relationship-marketing","provider":"Ergodemedia","version":"1.0","type":"link"}