{"product_id":"hope-is-not-a-strategy-the-6-keys-to-winning-the-complex-sale-the-6-keys-to-winning-the-complex-sale","title":"Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale: The 6 Keys to Winning the Complex Sale","description":"\u003cp\u003eNo longer is being a good closer the basis of sustainable success. Instead intakes the kind of strategic thinking Rick Page outlines inHope Is Not a Strategy.Geoffrey Moore, author of Crossing the Chasm and Inside the TornadoMaster of the complex sale, Rick Page is the author of the bestselling book, Hope Is Not a Strategy, and one of the most soughtafter sales consultants and trainers in the world.He has taught his breakthrough selling strategies to thousands of people in 150 companies across 50 countriesan amazing platform that has helped his message spread like wildfire. This paperback edition of Pages runaway sales bestseller schools readers in Pages simple, sixstep process for making the saleno matter how complex the deal or how many people are involved in the buying decision.Integrating the winning selling strategies used by the worlds top salespeople, Page shows readers how to: Identify and sell to a prospects business pain Qualify a prospect Build competitive preference Define a prospects decisionmaking process\u003c\/p\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":45899811487942,"sku":"DADAX0071418717","price":14.03,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/9389\/1014\/files\/61Sp1dxiClL.jpg?v=1780302873","url":"https:\/\/ergodemedia.com\/products\/hope-is-not-a-strategy-the-6-keys-to-winning-the-complex-sale-the-6-keys-to-winning-the-complex-sale","provider":"Ergodemedia","version":"1.0","type":"link"}