{"product_id":"indian-popular-fiction-redefining-the-canon","title":"INDIAN POPULAR FICTION: Redefining the Canon","description":"\u003cp\u003eSo Good To See The Writers Who Capture The Imagination Of Young India And Sell At Railway Station BookStands And Red Light Crossigs Finally Getting Their Due! Popular Writing Portrays The Zeitgeist Of A Nation And A Time Like No Other Format Can  It Records Angst, Ethos, Changing Mores And Popular Culture Faithfully  But Is Often Dismissed As Mere Entertainment, Entertainment And Entertainment. The Writers Of This Anthology Delve Deep Into The Glittering, BaubleFilled Treasure Chest That Is Indian Commercial Fiction And Come Up With Findings That Are Both Insightful And Information.  Anuja Chauhan, Popular Author, Advertiser And Screenwriter. This Anthology Attempts To Explore And Validate The Nuances Of Indian Popular Fiction Which Has Hitherto Been Hounded By Its Ubiquitous Commerical Success By Literary Pundits. It Seeks To Uncover Its Gratifying Impulses As Well As Literary Merit, To Engage With It Both Synchronically And Diachronically And To Contextualise The Popular In Its SocioPolitical And Cultural Contexts. Furthermore, It Investigates The Vitality Embedded In Theory And Praxis Of Popular Forms And Their Insurrections In Mutants And New Age Oeuvres And Looks To Examine The Symbiotic Bonds Between The Reader And The Author, As The Latter Articulates And Perpetuates The Needs Of The Former Whose Demands Need Continual Fulfilment. This Constant Metamorphosis Of The Popilar Fueled By Neoliberalism And Postmodernity Along With The Shifts In The Publishing Industry To More Democratic Reader Driven Genres Is Taken Up Here Along With The MillenialS Fetish For Romance, Humanized Mythical Retellings And The Evergreen Whodunnits. As Its Natural Soulmates, The Anthology Delves Into The Interstices Of Indian Popular With Desi Traditions, Folk Lore, Community Consciousness And Nation Building.\u003c\/p\u003e","brand":"Aakar Books","offers":[{"title":"Default Title","offer_id":45905169940678,"sku":"DADAX9350026902","price":8.35,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/9389\/1014\/files\/41jkCgH8TqL.jpg?v=1780404472","url":"https:\/\/ergodemedia.com\/products\/indian-popular-fiction-redefining-the-canon","provider":"Ergodemedia","version":"1.0","type":"link"}