{"product_id":"industrial-marketing-strategy","title":"Industrial Marketing Strategy","description":"\u003cp\u003eDevelop customerfocused, marketdriven strategies for todayscompetitive marketplace. . .Industrial Marketing StrategyWidely regarded as a classic text in the field, IndustrialMarketing Strategy, Third Edition shows you, as a practicingmanager, how to develop the marketing strategies your businessneeds to succeed in a rapidly evolving global marketplace. Thisimportant book covers:* The basic concepts of customer analysis, buying behavior,buyerseller relationships, market segmentation and targeting, andpositioning* Proven, concrete, strategic management techniquesrather than arote enumeration of the functions and institutions of industrialmarketing* Guidelines for implementing the value proposition throughdistribution and marketing communications* The role of marketing in the broader context of business andcorporatelevel strategic planning* Special sections on product development, national accountmanagement, customer service, information technology, and pricesignaling\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":45900255658182,"sku":"DADAX047111989X","price":64.67,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/9389\/1014\/files\/616gufuC7EL.jpg?v=1780310959","url":"https:\/\/ergodemedia.com\/products\/industrial-marketing-strategy","provider":"Ergodemedia","version":"1.0","type":"link"}