{"product_id":"industrial-marketing","title":"Industrial Marketing","description":"\u003cp\u003eandLt; br align=left\u0026gt; preface1. review of marketing fundamentals2. concept of industrial marketing3. industrial marketing environment4. gathering marketing intelligence5. Organisational buying behaviour6. industrial market segmentation, target marketing and positioning7. managing product mix8. managing price mix9. managing marketing channels10. managing promotional mix11. negotiating sales deals12. Key account management13. marketing control14. marketing mix for Project marketing15. commonly used commercial clauses16. commonly used commercial documentsCases1. resistance welders India Limited2. compressed systems India limited-adopting project marketing3. EU Tyres4. electric motors India Limited5. Chapman variations private limited6. Brown solar pumps limited7. inter air limited8. automated solutions private limited: doing business with government organisation9. electric moto comp private limited; br\/\u0026gt; 10. protective coatings India Limited; br\/\u0026gt; 11. fast operating epoxies-market potential analysisindex.\u003c\/p\u003e","brand":"Phi Learning","offers":[{"title":"Default Title","offer_id":45875311608006,"sku":"DADAX8120350057","price":8.52,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/9389\/1014\/files\/61jFvgdHT5L.jpg?v=1779602537","url":"https:\/\/ergodemedia.com\/products\/industrial-marketing","provider":"Ergodemedia","version":"1.0","type":"link"}