{"product_id":"international-business-text-and-cases-textbook","title":"INTERNATIONAL BUSINESS: TEXT AND CASES (Textbook)","description":"\u003cp\u003eBusiness Is Increasingly Becoming Global In Its Scope, Orientation And Strategic Intent. This Book By A Renowned Author Provides A Comprehensive Yet Concise Exposition Of The Salient Features, Trends And Intricacies Of International Business. The Subject Matter Is Presented In A Lucid And Succinct Style So That Even Those Who Do Not Have A Basic Knowledge Of The Subject Can Easily Understand It. The Text Is Enriched And Made More Interesting By A Number Of Illustrative Diagrams, Tables And Insightful Boxes Of Examples. Another Significant Features Is The Profuse References To Indian Contexts And Examples. New To The Edition  The Seventh Edition Of The Book Is Characterised By:  Restructuring Of The Contents Making It Concise  Revision Of Data And Illustrations  Addition Of Latest Information And Revisions In The Chapters, Wherever Necessary  Introduction Of Two New Case Studies On Globalization Of Pop Culture And Trials, Tribulations And Triumphs Of P\u0026amp;G, Besides Updating The Remaining Cases\u003c\/p\u003e","brand":"PHI Learning Pvt.","offers":[{"title":"Default Title","offer_id":45905280860358,"sku":"DADAX9354439780","price":13.62,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/9389\/1014\/files\/61JtkWQgE2L.jpg?v=1780407326","url":"https:\/\/ergodemedia.com\/products\/international-business-text-and-cases-textbook","provider":"Ergodemedia","version":"1.0","type":"link"}