{"product_id":"ipl-viewership-an-insight-and-analysis","title":"IPL Viewership: An Insight And Analysis","description":"\u003cp\u003eThe success of the Indian Premier League in a country where cricket and Bollywood cover a major pie of the entertainment landscape was a forgone conclusion. But what keeps the viewers hooked up to this festival of stars, cricket, sportsmanship, cheerleaders, sponsor and brands is a million-dollar question. This book is an attempt to find answers to the same. Understanding viewers motivation and enthusiasm to keep the league relevant and successful, factors that play a major role in increasing the viewership and help sustain the interest make it an interesting read.\u003c\/p\u003e","brand":"notionpress.com","offers":[{"title":"Default Title","offer_id":45873516085446,"sku":"DADAXB09R4M2TJ9","price":7.3,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/9389\/1014\/files\/61Fk0NHva7L.jpg?v=1779544421","url":"https:\/\/ergodemedia.com\/products\/ipl-viewership-an-insight-and-analysis","provider":"Ergodemedia","version":"1.0","type":"link"}