{"product_id":"leading-pharmaceutical-innovation-trends-and-drivers-for-growth-in-the-pharmaceutical-industry","title":"Leading Pharmaceutical Innovation: Trends and Drivers for Growth in the Pharmaceutical Industry","description":"\u003cp\u003ePharmaceutical giants have doubled their investments in drug development in the past decade only to see new drug approvals remain constant. This book investigates and highlights a set of proactive strategies aimed at generating sustainable competitive advantage based on valuegenerating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cuttingedge R\u0026amp;D, and new forms of cooperation and internationalization, such as open innovation in the early phases of R\u0026amp;D. Our findings are illustrated by cases from Europe, the US, and Asia.\u003c\/p\u003e","brand":"Springer","offers":[{"title":"Default Title","offer_id":45900882870470,"sku":"DADAX3540776354","price":94.32,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/9389\/1014\/files\/61PwV8awqyL.jpg?v=1780318761","url":"https:\/\/ergodemedia.com\/products\/leading-pharmaceutical-innovation-trends-and-drivers-for-growth-in-the-pharmaceutical-industry","provider":"Ergodemedia","version":"1.0","type":"link"}