{"product_id":"managing-marketing-a-concise-approach-im-e-k","title":"Managing Marketing: A Concise Approach | IM | e | k","description":"\u003cp\u003eManaging Marketing: A Concise Approach is about understanding how to develop market strategy, implement market offers and manage the marketing process. This is not a book that attempts to describe all there is to know about marketing, but focuses on what the prospective manager needs to know. Managing Marketing: A Concise Approach differs from other senior undergraduate and introductory graduate marketing texts. The authors take a position on what they believe is a better or worse course of action for marketers. Marketing is an applied field; the authors believe they should provide guidance for good marketing practice.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":45879316283590,"sku":"DADAX8126548525","price":8.09,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/9389\/1014\/files\/51WUNQ7qpAL.jpg?v=1779704300","url":"https:\/\/ergodemedia.com\/products\/managing-marketing-a-concise-approach-im-e-k","provider":"Ergodemedia","version":"1.0","type":"link"}