{"product_id":"marketing-a-financial-approach","title":"Marketing: A Financial Approach","description":"\u003cp\u003eThe Book Links Two Very Important Functional AreasMarketing And Finance. Written In Simple Language And Divided Into Six Chapters I.E.Marketing: The Conceptual Framework, Marketing Mix, Finance For Marketing, Marketing Cost Analysis, Marketing Cost Control, Techniques And Tools; And Accounting For Marketing Personnel. The Book Will Prove A Ready Reference To Marketer Of Financial Matters.\u003c\/p\u003e","brand":"Kaveri Books","offers":[{"title":"Default Title","offer_id":45904827711686,"sku":"DADAX8174790101","price":8.42,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/9389\/1014\/files\/41uH96lf_1L.jpg?v=1780395483","url":"https:\/\/ergodemedia.com\/products\/marketing-a-financial-approach","provider":"Ergodemedia","version":"1.0","type":"link"}