{"product_id":"marketing-analytics-2ed","title":"Marketing Analytics, 2ed","description":"\u003cp\u003eMarketing Analytics offers students, educators, and practitioners a practical guide to applying statistical, machine learning, and generative AI models to marketing decisions. The book serves as a unified reference for key marketing areas such as branding, product development, pricing, marketing mix, and customer journey. It addresses decision-making challenges across several industries, including CPG, hospitality and restaurants, e-commerce, retail, and entertainment. The text highlights trade-offs in inference based on industry-specific data, data limitations, and regulatory norms governing data usage. The book demonstrates use cases with models built using Microsoft Excel, R, and Python-three widely used tools in the analytics industry. In addition, the second edition introduces data visualization as a means of communicating insights and inferences, featuring Microsoft Power BI. Overall, the book provides a comprehensive introduction to making marketing decisions through data and analytics.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":45879634821318,"sku":"DADAX9373320483","price":14.78,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/9389\/1014\/files\/71cAXP4ee7L.jpg?v=1779712778","url":"https:\/\/ergodemedia.com\/products\/marketing-analytics-2ed","provider":"Ergodemedia","version":"1.0","type":"link"}