{"product_id":"marketing-in-the-digital-age","title":"Marketing in the Digital Age","description":"\u003cp\u003eMarketing In The Digital Age Takes The View That The Path To The Future Must Integrate Marketing And Digital KnowHow, And Exemplifies How Digital Marketing Is More Than Just Spreading The Message Using Digital Tools. This PathBreaking Textbook Is For Students Who Wish To Understand Marketing In A Rapidly Changing Environment. It Offers A Fresh Approach Towards All The Core Areas Of Marketing, Including Segmentation, Product Development, Promotion, Pricing, Going To The Market And RelationshipBuilding.Key Features Offers Conceptual Clarity And Refreshing Treatment Of Digital Tools In Marketing Encourages The Readers To Adopt A Critical Approach To Standard Aspects Of Marketing And Traditional Notions Of The Use Of The Digital Tools In Businesses Includes Chapters That Come With A Plethora Of Exhibits And Case Studies From India And Abroad Contains Rich Pedagogical Features To Aid TeachingLearning In The Classroom Learning Objectives, ChapterEnd Summary, Key Terms, Concept Review And Critical Thinking Questions, Ideas For Projects And Group Assignments, And Much More\u003c\/p\u003e","brand":"Atlantic Publishers and Distributors","offers":[{"title":"Default Title","offer_id":45904611180742,"sku":"DADAX8126938374","price":8.78,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/9389\/1014\/files\/71rJf3qEkWL.jpg?v=1780389367","url":"https:\/\/ergodemedia.com\/products\/marketing-in-the-digital-age","provider":"Ergodemedia","version":"1.0","type":"link"}