{"product_id":"marketing-knowledge-for-various-competitive-exams","title":"Marketing Knowledge  For Various Competitive Exams","description":"\u003cp\u003eMarketing Knowledge (For Various Competitive Exams, Especially For Banking Services) is a book that is aimed at aspirants of competitive exams who want to refresh their knowledge of the concepts in marketing. It is a concise textbook of all the various aspects of marketing which need to be covered for several exams, especially banking services.\u003c\/p\u003e \u003cp\u003eThe author has provided a simple explanation of the basics of marketing, laying special emphasis on its nature, scope and importance. The book also covers topics such as marketing environments, product life cycle, buyer behavior, pricing, sales management, and sales promotion in a chapter-wise manner. Marketing Knowledge (For Various Competitive Exams, Especially For Banking Services) is a useful reference material for several competitive exams available as a paperback. The book is available in paperback.\u003c\/p\u003e \u003cp\u003eKey Features:\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThis book is especially helpful for those preparing for banking services examinations.\u003c\/li\u003e \u003cli\u003eImportant chapters such as channels of distribution, modern marketing, and bank marketing have been covered in a detailed manner.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Upkar Prakashan","offers":[{"title":"Default Title","offer_id":45859580313798,"sku":"DADAX8174828745","price":3.25,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/9389\/1014\/files\/31x8lceNCML.jpg?v=1779282791","url":"https:\/\/ergodemedia.com\/products\/marketing-knowledge-for-various-competitive-exams","provider":"Ergodemedia","version":"1.0","type":"link"}