{"product_id":"mco6-marketing-management","title":"MCO6 Marketing Management","description":"\u003cp\u003eM.Com (Revised) Marketing Ignou Students, Pay Attention! Mco06 Ignou Help And Exam Study Guide Book Titled Marketing Management. Ready To Revise Notes For Each Topic With Highlighted Points Important For Examination, Easy To Understand And Comprehend. Divided Into Various Sections Covering Graduation, Post Graduation, Certificate Courses, Diploma Courses, BachelorS Degrees And MasterS Degrees. Strictly Based On The Latest Ignou Exam Pattern. Complete Focus On The Latest Exam Syllabus. SectionWise Practice Questions With Explanations, Every Subtopic Is Followed By Some Practice Question. Answers To These Questions Are Also Provided, Previous YearS Solved Question Papers Up To 10 Years Are Also Given For Understanding The Pattern Of Questions Coming In The Exam To Practice Test Papers With Answer Are Given For Quick Revision. Special Discounts For Students, Beneficial Book For Ignou Competitive Exam. Mco06 Marketing Management Topics Covered Block 1  Nature And Scope Of Marketing Introduction To Marketing Marketing Environment Marketing Information And Research Block 2  Understanding Consumers And Selecting Target Markets Buyer Behaviour Markets And Market Segmentation Market Targeting And Positioning Block 3  Product Decisions Product Concepts And Classification Product Developrihent And Product Life Cycle Branding, Packaging And Servicing Block 4  Pricing Decisions Objectives And Methods Of Pricing Price Adjustment Strategies Regulation Of Prices Block 5  Distribution Decisions Distribution Channels Marketing Intermediaries Marketing Logistics Block 6  Promotion Decisions And Emerging Issues Marketing Communication Personal Selling And Sales Promotion Advertising And Publicity Emerging Issues In Marketing Total Question Papers  Total29, Solved19, Unsolved10 June (20092023) December (20092022)\u003c\/p\u003e","brand":"Gullybaba Publishing House","offers":[{"title":"Default Title","offer_id":45908680409286,"sku":"DADAX9381970149","price":5.01,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/9389\/1014\/files\/71IFdryzIBL.jpg?v=1780467125","url":"https:\/\/ergodemedia.com\/products\/mco6-marketing-management","provider":"Ergodemedia","version":"1.0","type":"link"}