{"product_id":"no-shortcuts","title":"No Shortcuts","description":"\u003cp\u003eRanked 100Th Among 190 Countries For Ease Of Doing Business, India Is Not The Choicest Place For StartUps. Only A Handful Of Founders Have Been Able To Beat The Odds.WhatS In Their Journey That Can Be Dissected And Emulated?This Curiosity Led Nistha Tripathi To Pursue These Founders, Who Rose From Humble Beginnings Yet Made A Dent In The Indian StartUp Universe, Including A Couple Of Founders From The Silicon Valley. This Book Is A Record Of Her 18Month Odyssey.In Her Incisive OneOnOne Interviews With 15 Ambitious Founders From India, Including Girish Mathrubootham, Nithin Kamath, Jaydeep Barman, Gaurav Munjal And Tarun Mehta Among Others, Nistha Uncovers The Decisions And Insights That Led These StartUp Founders To Find Their Unique Roadmap To Success.One Thing Underlined All The StoriesThe Founders Belief In No Shortcuts.Read The NeverHeard Stories Of Freshworks, Faasos, Unacademy, Zerodha, Slideshare, Pulse, Aspiring Minds, Madhouse\/Morpheus, Akosha, Ather Energy, Instablogs, Greyb, Likealittle, Wingify And Fashiate.\u003c\/p\u003e","brand":"Sage Publications","offers":[{"title":"Default Title","offer_id":45905242063046,"sku":"DADAX9352808266","price":5.84,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/9389\/1014\/files\/712OcNqrgyL.jpg?v=1780406443","url":"https:\/\/ergodemedia.com\/products\/no-shortcuts","provider":"Ergodemedia","version":"1.0","type":"link"}