{"product_id":"pharmaceutical-product-branding-strategies-simulating-patient-flow-and-portfolio-dynamics","title":"Pharmaceutical Product Branding Strategies: Simulating Patient Flow and Portfolio Dynamics","description":"\u003cp\u003eThis updated Second Edition details how marketers, forecasters, and brand planners can achieve optimal success by building internally consistent simulation models to project future behavior of patients, physicians, and R\u0026amp;D processes. By introducing the reader to the complexities facing many pharmaceutical firms, specifically issues around crossfunctional coordination and knowledge integration, this guide provides a framework for dynamic modeling of interest to several pharmaceutical markets, including epidemiology, market definitions, compliance\/persistency, and revenue generation in the context of patient flows or movements.Features in the text include:\u003c\/p\u003e","brand":"CRC Press","offers":[{"title":"Default Title","offer_id":45900980945094,"sku":"DADAX1420087703","price":143.38,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/9389\/1014\/files\/41JnUtjnx1L.jpg?v=1780320572","url":"https:\/\/ergodemedia.com\/products\/pharmaceutical-product-branding-strategies-simulating-patient-flow-and-portfolio-dynamics","provider":"Ergodemedia","version":"1.0","type":"link"}