{"product_id":"product-policy-and-brand-management-text-and-cases","title":"Product Policy And Brand Management Text And Cases","description":"\u003cp\u003epreface preface to the first edition Part I: fundamentals of product management 1. Product policy management 2. Product manager and product management organization 3. Product life cycle 4. Developing a product portfolio: product portfolio analysis 5. The product planning system and strategies Part II: new product development and its barriers 6. New product development and its various phases 7. Test market and its alternatives, product launch and commercialization 8. Future trends and product management Part III: brand management 9. Brand management 10. Brand equity 11. Brand identity Part IV: live case studies 12. Case studies in product and brand management index.\u003c\/p\u003e","brand":"Phi Learning","offers":[{"title":"Default Title","offer_id":45882405912774,"sku":"DADAX8120352602","price":56.62,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/9389\/1014\/files\/617-UOgTn2L.jpg?v=1779771208","url":"https:\/\/ergodemedia.com\/products\/product-policy-and-brand-management-text-and-cases","provider":"Ergodemedia","version":"1.0","type":"link"}