{"product_id":"redefining-global-strategy-with-a-new-preface-crossing-borders-in-a-world-where-differences-still-matter","title":"Redefining Global Strategy, with a New Preface: Crossing Borders in a World Where Differences Still Matter","description":"\u003cp\u003eNew Tools for Succeeding GloballyWhy do so many global strategies faildespite companies powerful brands and other bordercrossing advantages? Because a onesizefitsall strategy no longer stands a chance.When firms believe in the illusions of a flat world and the death of distance, they charge across borders as if the globe were one seamless marketplace. But crossborder differences are larger than we assume. Most economic activityincluding trade, real and financial investment, tourism, and communicationhappens locally, not internationally. In this semiglobalized approach, companies can cross borders more profitably by basing their strategies on the geopolitical differences that matter; they must identify the barriers their strategies will have to overcome, and they must build bridges to cross those barriers. Based on rigorous research, Pankaj Ghemawat shows how to create successful strategies and provides practical management tools so you can: Assess the cultural, administrative, geographic, and economic differences between regions at the industry leveland decide which ones require attention Track the implications of the specific bordercrossing actions that will impact your companys ability to create value the most Generate superior performance through strategies that are optimized for the three As: adaptation (adjusting to differences), aggregation (overcoming differences), and arbitrage (exploiting differences)Using indepth examples, Ghemawat reveals how companies such as Cemex, Toyota, Procter \u0026amp; Gamble, Tata Consultancy Services, IBM, and GE Healthcare are adroitly managing crossborder differences. He also shares examples of other wellknown companies that have failed at this challenge. Crucial for any business competing across borders, Redefining Global Strategy will help you make the most of our semiglobalized world.\u003c\/p\u003e","brand":"Harvard Business Review Press","offers":[{"title":"Default Title","offer_id":45900440568006,"sku":"DADAX1633696065","price":15.06,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/9389\/1014\/files\/91X7VguXDEL.jpg?v=1780312932","url":"https:\/\/ergodemedia.com\/products\/redefining-global-strategy-with-a-new-preface-crossing-borders-in-a-world-where-differences-still-matter","provider":"Ergodemedia","version":"1.0","type":"link"}