{"product_id":"relationship-marketing-concepts-theories-and-cases","title":"Relationship Marketing : Concepts, Theories And Cases","description":"\u003cp\u003epreface preface to the first edition\u0026gt; abbreviations 1. Framework of relationship marketing\u0026gt; 2. Customer experience and emotional\u0026gt; 3. Relationship brands 4. Value creation in relationship marketing\u0026gt; 5. Customer equity 6. Strategies and techniques of cross-selling and up-selling 7. Temperament of business relationships\u0026gt; 8. Managing customer satisfaction through quality\u0026gt; 9. Customer loyalty 10. Measuring relationship effectiveness\u0026gt; 11. Relationship manager 12. Technology in relationship marketing\u0026gt; 13. Virtual relationship marketing 14. Customer managed relationships\u0026gt; 15. Relationship strategy and enterprise images\u0026gt; 16. Thoughts on relationship\u0026gt; 17. Institutes promoting relationship marketing\u0026gt; appendix: marketing glossaries author Index company indexes\u0026gt; subject index.\u003c\/p\u003e","brand":"Phi Learning","offers":[{"title":"Default Title","offer_id":45875323371718,"sku":"DADAX8120348753","price":6.13,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/9389\/1014\/files\/61LycM5eLqL.jpg?v=1779602931","url":"https:\/\/ergodemedia.com\/products\/relationship-marketing-concepts-theories-and-cases","provider":"Ergodemedia","version":"1.0","type":"link"}