{"product_id":"retail-business-kit-for-dummies","title":"Retail Business Kit For Dummies","description":"\u003cp\u003eWhether youre a novice or a seasoned retail entrepreneur, Retail Business Kit For Dummies shows you how to start and run your business in todays retail marketplacefrom your original dream and the daytoday operation to establishing a connection with customers and increasing your sales, both on the Web and at a brickandmortar shop.In this practical, howto guide, retail expert Rick Segel shares his expertise and reveals what it takes to be successful. Youll get a handle of the basics of launching and growing your business, from writing a business plan and finding a great location to hiring and keeping great staff. Find out how to meet and exceed customer expectations, create a positive shopping experience, provide topnotch customer service, and earn customer loyalty. Discover how to: Launch a successful independent retail business Create a Web site that shines Connect with customers and increase sales Handle legal and accounting issues Design stores that really work Practice the 10 keys to retail selling Use management practices proven in the trenches Make visual merchandising work for youMake your new venture succeed beyond your wildest dreams with a little help from Retail Business Kit For Dummies!Note: CDROM\/DVD and other supplementary materials found in the print version of this title are not included as part of eBook file.\u003c\/p\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":45899987517638,"sku":"DADAX0470293306","price":41.75,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/9389\/1014\/files\/7164cQU-ThL.jpg?v=1780306936","url":"https:\/\/ergodemedia.com\/products\/retail-business-kit-for-dummies","provider":"Ergodemedia","version":"1.0","type":"link"}