{"product_id":"selling-the-invisible-a-field-guide-to-modern-marketing","title":"Selling the Invisible: A Field Guide to Modern Marketing","description":"\u003cp\u003eSELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a homebased consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a rollupyoursleeves, jargonfree, accessible style, such as:Greatness May Get You Nowhere Focus Groups Donts The More You Say, the Less People Hear \u0026amp; Seeing the Forest Around the Falling Trees.\u003c\/p\u003e","brand":"Grand Central Publishing","offers":[{"title":"Default Title","offer_id":45899445960902,"sku":"DADAX0446672319","price":21.28,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/9389\/1014\/files\/61FJIYBjDEL.jpg?v=1780298370","url":"https:\/\/ergodemedia.com\/products\/selling-the-invisible-a-field-guide-to-modern-marketing","provider":"Ergodemedia","version":"1.0","type":"link"}