{"product_id":"startup-marketing-strategies","title":"StartUp Marketing Strategies","description":"\u003cp\u003e11 Real-Life Cases of Indian Start-Ups Analyse real-life marketing challenges faced by start-ups from across the marketing mix of product, price, place and promotion. Eleven original case studies discuss the experiences of successful Indian entrepreneurs across a wide variety of sectors, including health tech, fintech, media and entertainment, and fast-moving consumer goods (FMCG). Each case investigates the dilemmas faced by start-ups on issues in their marketing mix and presents guidance on practical ways to resolve them through fine-tuning the marketing strategy. A special focus is placed on the views and actions of the start-up founder(s) or CEO dealing with the dilemma, to highlight their innovative solutions. The book is a highly informative guide for entrepreneurs, marketing scholars and practitioners who wish to explore the marketing challenges that new companies face and find new ways to overcome them.\u003c\/p\u003e","brand":"Jaico","offers":[{"title":"Default Title","offer_id":45874701074630,"sku":"DADAX9390166829","price":15.24,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/9389\/1014\/files\/71o4CDWbUtL.jpg?v=1779560899","url":"https:\/\/ergodemedia.com\/products\/startup-marketing-strategies","provider":"Ergodemedia","version":"1.0","type":"link"}