{"product_id":"successful-product-design-and-management-toolkit","title":"Successful Product Design and Management Toolkit","description":"\u003cp\u003e1. Full title copyright praises for the book foreword preface the agile product management life cycle framework product management competencies your learning tools your learning road map table of Contents 2 br\u0026gt;Module 1 foundations in the successful management of products session 1. 1: What must products have to succeed? Session 1. 2: History of the management of products session 1. 3: What distinguishes products and services session 1. 4: Business model and Canvas session 1. 5: Product management life cycle and framework session 1. 6: Product management competencies highlight 1 successful management of products in start-ups session 1. 7: What makes a customer-centric organizational structure session 1. 8: the role of values and vision session 1. 9: Understanding the customer journey session 1. 10: the changing business environment impacting successful product management session 1. 11: systems and tools for product management highlight 2: careers in the successful management of products 3. Br\u0026gt;module 2: Product market strategy and product planning session 2. 1: Building a product market strategy session 2. 2: the value of do session 2. 3: How to define a do session 2. 4: Information gathering: market research session 2. 5: going to development: process and innovation session 2. 6: discover new markets and market sizing session 2. 7: value proposition highlight 1 Writing product description session 2. 8: describing personas session 2. 9: market adoption cycles session 2. 10: market segmentation session 2. 11: Total available (Addressable) market (tam) and target markets session 2. 12: competitive environment highlight 2: penetrating existing and new markets session 2. 13: Product positioning session 2. 14: Product road maps session 2. 15: Product portfolio highlight 3 performing SWOT analysis session 2. 16: channel partners and Affiliates highlight 4 preparing for sales training session 2. 17: pricing strategy session 2. 18: sales forecasting session 2. 19: budgeting, expense control and ROI session 2. 20: intellectual property and protection of ideas highlight 5: metrics, analysis and reporting highlight 6: developing a product market strategy plan answers br\u0026gt;Module 2 3. Br\u0026gt;module 3: Product market strategy and product planning session 3. 1: Product road maps session 3. 2: Understanding market differences session 3. 3 marketing strategies and the 11 PS session 3. 4: marketing and generating leads online session 3. 5 the media mix session 3. 6: messaging and content session 3. 7: packaging, bundling and promotions session 3. 8: marketing communications session 3. 9: Managing budgets, schedules and metrics 4. Br\u0026gt;module 4: Business skills for product managers session 4. 1: persuasive communication session 4. 2: impactful presentations session 4. 3 expanding networks session 4. 4: negotiation and mediation session 4. 5 program management session 4. 6: Basic data analysis answers br\u0026gt;Module 4 5. Br\u0026gt;module 5: user experience and user interface session 5. 1: user experience session 5. 2: user interface 6. Br\u0026gt;module 6: Product engineering session 6. 1: prioritizing features: kano analysis session 6. 2: Product research and development session 6. 3 agile product development methodologies session 6. 4: agile roles and Scrum methodology session 6. 5 agile development planning session 6. 6: agile development key metrics session 6. 7: testing in agile product development session 6. 8: importance of product testing session 6. 9: Managing Beta programs 7. Br\u0026gt;module 7: Product support and documentation session 7. 1: Product support session 7. 2: importance of documentation answers br\u0026gt;Module 7 10 revealing interview questions from product management executives br\u0026gt;acknowledgements.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":45879838081222,"sku":"DADAX8126564997","price":13.29,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/9389\/1014\/files\/8177ogp_yOL.jpg?v=1779718178","url":"https:\/\/ergodemedia.com\/products\/successful-product-design-and-management-toolkit","provider":"Ergodemedia","version":"1.0","type":"link"}