{"product_id":"the-5-rules-of-megavalue-selling","title":"The 5 Rules of Megavalue Selling","description":"\u003cp\u003eThe Art of Sales and CommunicationWhy are salespeople struggling to differentiate their products or services from competitors?What makes them miss their annual sales targets?Why do customers view salespeople negatively?Introducing a remarkably effective way to articulate your value message and create product distinction among competitors. Through an engaging story, discover the VALUE rules, a five-step approach salespeople use to win sales on value, not price. The 5 Rules of Mega value Selling is for salespeople, sales managers, start-up entrepreneurs, business owners and people eager to learn about mastering customer conversations about value. This book shows how to:Identify a customers true value driversHandle the price pushback and commodity trapsUncover undervalued or unrecognized driversCustomize value messages according to client specifications.\u003c\/p\u003e","brand":"Jaico Publishing House","offers":[{"title":"Default Title","offer_id":45866129424582,"sku":"DADAX9387944123","price":2.85,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/9389\/1014\/files\/61g7IsoyFEL.jpg?v=1779345941","url":"https:\/\/ergodemedia.com\/products\/the-5-rules-of-megavalue-selling","provider":"Ergodemedia","version":"1.0","type":"link"}