{"product_id":"the-alter-ego-effect-the-power-of-secret-identities-to-transform-your-life","title":"The Alter Ego Effect: The Power of Secret Identities to Transform Your Life","description":"\u003cp\u003eWall Street Journal \u0026amp; Publishers Weekly Bestseller.This guy gets it. And this book is what I did to dominate on the court. ~ Kobe Bryant, NBA Champion, Oscar Winner, \u0026amp; EntrepreneurHow do you untap all of your capabilities? Its a question people wrestle with, when they know they have more left to give. Or ,they struggle with not chasing down the ambitions they have because they cant see themselves achieving them. Or, theyre just stuck in a performance rut and dont have the mental tools to get themselves out.Well it turns out one of the most powerful ways to unleash your real capability, is counterintuitive. Todd Herman, one of the worlds leading experts on the mental game, peak performance, and personal leadership, reveals a practical method, backed up with inspiring stories, real science, and decades of experience being the goto coach for Olympians, pro athletes, and leaders around the world.In one of the hottest books amongst leaders in a decade, youll find out how an Alter Ego is one of the most natural things your mind wants you to use. And how its a powerful move to battle the resistance you face, when pursuing your ambitions.Theres only one person in the way of you untapping your capabilities: You. Theres also one person who can move you out of the way so you can perform at your peak.That self is already inside you. You just need to unlock them. This other part of you is your Heroic Self and its faster, easier, and more natural to unlock it with an Alter Ego. After twentyone years of working with elite athletes, performers and leaders, Todd Herman is revealing how you can use your alter ego to achieve the seemingly impossible.I LOVE this book! The first page had me hooked. So smart. So practical. And really inspiring. ~ Jay Shetty, #1 NY Times Bestselling Author \u0026amp; Motivational LeaderIn this transformative guide, Herman reveals:Inspiring stories of leaders, public figures, and average people, and how they overcame personal challenges, by employing the help of an Alter Ego, The science, studies, and natural psychological switches youre flipping in your mind to show up with more grit, perseverance, and creativity, How its the opposite of fakeittilyoumakeit, and why its bringing out of you a more authentic version of what youre made of, The process for creating your own Alter Ego, with The Method outlined in the book and the actionable steps to activate abilities you have within.The Alter Ego Effect is not about creating a false maskits about finding the hero already inside you. Its a proven way of overcoming the selfdoubt, negativity, and insecurity that hold you back, and empowering you to ultimately become your best self.\u003c\/p\u003e","brand":"Business","offers":[{"title":"Default Title","offer_id":45899865292998,"sku":"DADAX0062838636","price":30.71,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/9389\/1014\/files\/71gkgJ3w3PL.jpg?v=1780303638","url":"https:\/\/ergodemedia.com\/products\/the-alter-ego-effect-the-power-of-secret-identities-to-transform-your-life","provider":"Ergodemedia","version":"1.0","type":"link"}