{"product_id":"the-marketplace-of-attention-how-audiences-take-shape-in-a-digital-age","title":"The Marketplace of Attention: How Audiences Take Shape in A Digital Age","description":"\u003cp\u003ePreface, 1. The marketplace of attention-digital media. Attention. The marketplace. Audiences. In the balance. 2. Media users-ways of seeing. Media choice. The users dilemma. The role of social networks. Going viral. The structures of everyday life. The puzzle of preferences. 3. The media-the attention economy. Making media. Making audiences. Desperately seeking attention. 4. Media measures-the rise of media measures. Making measures. Bias in Measurement. Seeking the world through big data. 5. Audience formations-audience fragmentation. Preference-driven loyalties. Structure-driven loyalties. Local news and information. Massively overlapping culture. 6. Constructing the marketplace of attention-structuration. The dimensions of structure. A map of media structures. The interaction of structure and agency. Structuring preferences. The swing vote. 7. Public attention in the marketplace of ideas-the marketplace of ideas. Stories of hope and despair. Questioning our assumptions. The shape of things to come. Notes. Bibliography. Index.\u003c\/p\u003e","brand":"Phi Learning","offers":[{"title":"Default Title","offer_id":45876098924742,"sku":"DADAX8120351878","price":9.7,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/9389\/1014\/files\/61FTDFHItXL.jpg?v=1779629786","url":"https:\/\/ergodemedia.com\/products\/the-marketplace-of-attention-how-audiences-take-shape-in-a-digital-age","provider":"Ergodemedia","version":"1.0","type":"link"}