{"product_id":"the-perfect-pill-10-steps-to-build-a-strong-health-care-brand","title":"The Perfect Pill : 10 Steps to Build a Strong Health Care Brand","description":"\u003cp\u003eHow can I build my brand when it is just another me-too? is the quintessential question asked by pharma and healthcare marketers operating in the branded generic markets. In highly saturated markets with hundreds of similar brands, establishing a competitive edge and building a strong brand is often a challenging task.The Perfect Pill propagates a robust 10-step healthcare brand-building model that helps you create much-needed differentiation and a unique value proposition for patients and physicians. The steps suggested in the book help establish an ultimate win-win situation for patients, physicians, and sales and marketing professionals.A must-read for pharmaceutical, medical device, diagnostic, over-the-counter, surgical, hospital, nutrition, and wellness brand marketers.\u003c\/p\u003e","brand":"notionpress.com","offers":[{"title":"Default Title","offer_id":45875444252870,"sku":"DADAXB0CBJQHN29","price":9.43,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/9389\/1014\/files\/518rtiwbhAL.jpg?v=1779607018","url":"https:\/\/ergodemedia.com\/products\/the-perfect-pill-10-steps-to-build-a-strong-health-care-brand","provider":"Ergodemedia","version":"1.0","type":"link"}