{"product_id":"the-third-screen-marketing-to-your-customers-in-a-world-gone-mobile","title":"The Third Screen: Marketing to Your Customers in a World Gone Mobile","description":"\u003cp\u003eCowinner of the 2012 Bronze Medal IPPY Award in the category of Business\/Career\/SalesWith the first screen  the television  companies sent ads directly into consumers living rooms, reaching millions with one campaign. The second screen  the personal computer  increased interaction between companies and consumers and allowed for immediate customer feedback. The third screen  the mobile device  changes the game in an even more revolutionary way.Now, in The Third Screen, bestselling author and digital pioneer Chuck Martin explains how the age of the smartphone is redefining the role of the consumer, clarifying how marketers must do more than send out a mass ad and hope for the best: they must interact on the customers terms. In this groundbreaking book, Martin clarifies the role of mcommerce, mobile video, SMS messaging, locationbased marketing, advertising and media, and the new laws of inbound marketing, preparing marketers for what lies just around the corner.The Third Screen links the technological developments of mcommerce to the behavioral changes that accompany them, and reveals how key mobile innovators (representing large and small brands) are becoming the mobile platform providers of the future.\u003c\/p\u003e","brand":"UNKNO","offers":[{"title":"Default Title","offer_id":45899844419782,"sku":"DADAX1857885643","price":30.84,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/9389\/1014\/files\/41sJs9KCJ1L.jpg?v=1780303406","url":"https:\/\/ergodemedia.com\/products\/the-third-screen-marketing-to-your-customers-in-a-world-gone-mobile","provider":"Ergodemedia","version":"1.0","type":"link"}