{"product_id":"unboxing-bengaluru-the-city-of-new-beginnings","title":"Unboxing Bengaluru: The City of New Beginnings","description":"\u003cp\u003eIndias tech\/startup industry today is estimated to be worth over $0.5 trillion, employing over 5 million people. And the stage for this incredible techtonic rise and transformation of the country into the worlds software powerhouse, is Bengaluru.Being the backdrop to this dramatic transition, Bengaluru has changed irrevocably. The city has been through many avatarspensioners paradise, PSU capital, garden city, Indias Silicon city and pub capital. Once known for secure state and federal government jobs, it is now a buzzing startup hub attracting jobseekers from India and abroad. And the new monikers will continue. From edtech to healthtech, mobility to EVs, Bengaluru is at the heart of the multiple shifts underway in the digital era.Truly, it is the city of new beginnings.In Unboxing Bengaluruthe first ever deepdive into the cityMalini Goyal and Prashanth Prakash ably unravel the citys journey and the ensuing social, behavioural, technological and consumptive changes. They look at why people are drawn to the city; how the cosmopolitan culture and multilinguistic society gives it a distinct flavour; the parallel economies that have cropped up; how the influx of young workers have changed the city; and the faultlines of unplanned and poorly managed growth over the decades.Richly researched and vividly written, Unboxing Bengaluru is filled with absorbing vignettes, extensive reportage and solid data. A fascinating book and a mustread for anyone interested in understanding the city, and indeed, India.\u003c\/p\u003e","brand":"Vintage Books","offers":[{"title":"Default Title","offer_id":45903383724230,"sku":"DADAX0143468405","price":4.58,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/9389\/1014\/files\/4167szthZcL.jpg?v=1780368265","url":"https:\/\/ergodemedia.com\/products\/unboxing-bengaluru-the-city-of-new-beginnings","provider":"Ergodemedia","version":"1.0","type":"link"}