13 Steps to Bloody Good Sales

About the BookA SHORT, FUN GUIDE TO ACING SALES.Everyones in sales. You just dont know it yet.Whether youre convincing a client to approve a design, a colleague to try a new idea or your five-year-old to eat broccoli, youre selling. Every. Single. Day. But while sales is one of lifes most essential skills, most of us are never taught how to do it well. Thats changing now.In this sharp, witty and practical guide, bestselling author Ashwin Sanghi teams up with sales pros Anand Prakash and Rohit Goel to decode what it really takes to sellwithout the jargon. Drawing on decades of experience across industries, they share thirteen punchy, actionable steps that will help you sell smarter, connect faster and close better.Whether youre a founder pitching to investors, a product manager negotiating timelines or simply someone who wants to influence those in their orbit more effectively, this book will transform how you think about sales. Because great salespeople arent born. Theyre made.About the AuthorsAshwin Sanghi is among Indias highest-selling English fiction authors. His bestselling Bharat Collection includes The Rozabal Line, Chanakyas Chant, The Krishna Key, The Sialkot Saga, Keepers of the Kalachakra,The Vault of Vishnu, The Magicians of Mazda and The Ayodhya Alliance. He has also co-authored two New York Times bestsellersPrivate India and Private Delhiwith James Patterson. Ashwin co-writes and edits the top-rated 13 Steps self-help series (on luck, wealth, health, marks, parentingand now sales), and the Kutta Kadam crime thriller series. A regular contributor to the Times of India op-ed pages, he has been featured in Forbes Indias Celebrity 100 and the New Indian Expresss Culture Power List. His many honours include the Crossword Popular Choice Award (2012), Atta Galatta Award (2018), WBR Iconic Achievers Award (2018), Lit-O-Fest Literature Legend Award (2018), Kalinga Popular Choice Award (2021) and the Deendayal Upadhyaya Recognition (2023). Ashwin studied at the Cathedral and John Connon School and St. Xaviers College in Mumbai, holds an MBA from Yale University and a DLitt (Honoris Causa) from JECRC University. Connect with Ashwin: Email ashwinsanghioffice@gmail.com | Website: www.sanghi.in | Facebook: @ashwinsanghi | X: @ashwinsanghi | YouTube: /ashwinsanghi | Instagram: @ashwin.sanghi | LinkedIn: /in/ashwinsanghiAnand Prakash is a serial entrepreneur and seasoned leader with over twenty-five years in the automotive industry. He is the co-founder and managing director of Performance Cars Private Limited, which operates the BMW Infinity Cars dealership in Delhi, renowned for its customer excellence. His journey began with impactful roles at Honda Motorcycles & Scooters and Maruti Suzuki India. A gold medallist in mechanical engineering and an MBA in sales and marketing, Anand blends technical expertise with strategic insight. He was named Entrepreneur of the Year 2023 by The Economic Times and serves as the regional director at Federation of Automobile Dealers Associations (FADA), influencing national industry policy. Anand is also a respected consultant, motivational speaker and management coach, committed to mentoring and giving back through active NGO involvement.Connect with Anand: Email: andyps2006@gmail.com | Facebook: @anandprakash | Instagram: @anandprakash461 | LinkedIn: /in/anand-prakashRohit Goel is the bestselling author of Fall, Dont Fail (2021) and a poetry book titled Maa (2025). He is a transformative leader with over twenty-five years in senior roles across organisations like Birla Cement, General Motors, Maruti Suzuki and Bajaj Auto. Known for his industry-first leadership models and human-centric approach, Rohit is a strategist, mentor and storyteller. His debut book, inspired by real-life events, became a two-time Amazon bestseller. Beyond the boardroom, he is a certified laughter yoga facilitator and founder of Laugh Every DayNirvana, a club promoting joy and well-being. A BTech graduate and MBA gold medallist, he is a fitness enthusiast, experimental cook and writer currently working on new titles in poetry, leadership and short fiction. Rohit believes in giving back to society by volunteering at many forums, including road safety and uplifting underprivileged children by way of education.Connect with Rohit: Email: roship2001@gmail.com | X: @roship2001 | YouTube: /rojagoel | Instagram: @rohitgoel_author | LinkedIn: /in/rohitgoel0701| Website: www.rohitgoel.co.in